Thongs Are Out, Granny Panties Are In - The full-coverage Underwear
https://www.youtube.com/watch?v=Z7dRd...
After years of reigning supreme in the underwear drawers of millions of women, it seems the era of the skimpy thong has finally come to an end as women across the country ditch the skimpy undie option in favor of a far comfier, but perhaps less saucy option: the granny panty.
According to the New York Times, new figures show that sales of the tummy-covering underpants favored by popular literary character-turned-movie icon Bridget Jones are officially back in, while the tiny thong is on its way out.
The new data indicates that sales of thongs have gone down seven per cent, while sales of larger drawers, such as the boy short and high-waisted panty have gone up 17 per cent.
Following the recent surge in popularity of more demure, vintage fashions, a number of womenswear retailers, such as Ten Undies and Me and You, have reported boosts in sales for their own full-coverage designs, and many claim the trend is showing no sign of slowing down.
'Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,' Bernadette Kissane, a clothing analyst from market intelligence firm Euromonitor told the New York Times. 'Thongs have had their moment.'
And it's not just in underwear, high-waisted bikini bottoms and shorts are also back in fashion.
Designers favored by even the most discerning granny-panty purveyors believe that the shift may have something to do with feminism. Women are looking at their own wants and needs rather than pandering to male preferences in their choice of undergarments. They are now buying what they feel comfortable in, because: why not?
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